Once Upon a Time...
There was a shoe store that decided it wanted to stand out from all the rest.
This attentive shoe store decided to have its Professional Shoe Fitters wait on only one person at a time. Now each Shoe Fan is given undivided attention to their needs and the ultimate customer service experience. That way its Shoe Fans always end up happier with their selections.
This conscientious shoe store decided to carry a larger inventory than all of its friends, including many style in a wider variety of sizes; especially additional widths. That way, its Shoe Fans always walked away with shoes that fit properly.